The ECO coin
The ECO coin is a currency earned through sustainable action. Eating meat-free meals, switching to a green energy provider or riding a bike to work can earn you ECOs which you can spend in our marketplace to buy ecological experiences, sustainable services and circular products. This Impact Venture works with corporates, universities and governments to incentivize behavioral change and in the processes save organizations money whilst creating a sustainable culture.
The Challenge
When you cut a tree and sell the wood, you will earn money. When you plant a tree, you are creating value, but you won’t get paid. Our ecology and economy are out of balance. We have already begun designing and implementing a digital currency to both value and reward ecological action. Our next step is to create a global cryptocurrency to decentralise the ECO coin and back it with sustainable assets starting with trees.
